MARKETING BYTES BLOG

Digital Age Journalism & Social Media Anthropology

Category Archives: Business

INBOUND MARKETING: How to Get Customers Without Really Trying, Updated

Readers, what do you think? Your comments and my ability to reply to them are part of the process of developing more ideas, a larger perspective and new theories. This are very important to me both as a writer and someone who seeks to be a thought leader. Looking forward to reading and responding to your comments. Thank you all.

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A Fond Farewell to the Charrette Corporation

The Charrette corporate culture, philosophy and brand development was such that it is possible that other retail corporations fashioned their stores after Charrette. They were clean looking with simple straight lines, well designed, displaying everyday items as if they were high end designer merchandise.

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Where Have All The Blog Posts Gone?

Where Have All the Blog Posts Gone? One might think that based upon the infrequency of my posts lately, that I had lost interest in blogging. The opposite is the case. I love to write and I think blogging is one of the coolest inventions for someone like myself who has plenty to say, to …

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Traditional Print Advertising versus Digital Online Marketing

Unfortunately, one of the major obstacles to going paperless is the generation of adults, considered baby boomers and older, who grew up and became educated without this technology. The height of sophistication was slide rules and pocket calculators. Now there are the Inbound Boomers to help with this transition.

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Transforming Trash Into Treasures

So began my love affair with old furniture and furnishing, transforming them from trash into treasures. It lasted for several years, became a business and a system for the reuse and (re)decoration of wood, metal and other materials.

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Technologically Speaking

There are many things that are no longer just the way they were. Similar to the story of Rip Van Winkle, someone who had simply fallen asleep or gone underground for a few decades and returned to the present would find his present to be very much in the past. There would be many technological changes that could baffle him. This post, Technologically Speaking, illustrates a few of them.

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A Blog Post a Day, they say. I say, Are You Crazy?

My biggest challenge has been that I want to know EVERYTHING about this social media and I want to know it YESTERDAY. Neither of these is possible. But I have come to not only see the dots, and have started to connect them to the extent that the gaps are filling in. It is starting to make sense, a lot of sense. It is also a thing of great beauty in my eyes.

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A Discussion on Social Media and Traditional Advertising Pros and Cons

Visit our latest blog post on our favorite Local On-line Business Directory, MerchantCirle and read about a A Discussion on Social Media and Traditional Advertising Pros and Cons Let us know what you think of it. And definitely let us know if you have questions or if we can help you in any way. Sincerely, …

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Does Google +1 = facebook ‘LIKE’ page?

So begins a recent blog post by colleague, Basil C. Puglici, Digital Brand Marketing Educator. It is a fascinating article about an experimental program that Google has begun, called Google +1, to ‘compete with’ or ‘emulate’ the facebook ‘LIKE’ page.

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Playing Internet ‘Telephone’

When someone quotes an excerpt from a blog that lists content that another writer wrote, what do you call it? Internet telephone? So I guess I am going to play a little Internet telephone with you.

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A Great List of Must Haves for Small Biz Websites

“Every small business needs to have a website. But business owners aren’t exactly sure what should go on their website. A website needs to be an asset to your company. It needs to make money, rather than cost money.” Ken Builder

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A Woman’s Place is in the House, the Senate and on the Internet!

“It feels like we’re in a Golden Age of the web, led by consumer internet services and e-commerce. Just consider these stats: Facebook—over 600 million users. Twitter—25 billion tweets last year. Tumblr—1 billion page views a week. Zynga—100 million users on Cityville in just 6 weeks. We’re witnessing a generation of consumer web companies growing at an unprecedented rate in terms of both user adoption and revenue. But here’s a little secret that’s gone unnoticed by most. It’s women.” Aileen Lee

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Google loves Inbound Boomer

Google loves Inbound Boomer, the Marketing Bytes mascot. He showed up 9 out of 10 times on the first page when he was called.

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MerchantCircle Review

“Be careful of this woman who parades around as the Maven in the Hat at Marketing Bytes. She’s creative, she’s fun, she’s inventive… but worst of all: she’ll make you THINK! . . . .

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Introducing INBOUND BOOMER

This is your introduction to Inbound Boomers and first lesson. Social Media is here to stay. So unless you are planning to be put out to pasture or the back nine as a livelihood, you probably want to embrace it, now.

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The Oilcloth Backpack

On my gifts wish list this past holiday season, I had included an oilcloth backpack. Keep in mind, I had no idea if such a thing existed but I had decided that I wanted one. Since I knew about oilcloth and had other items made from it, I decided that a backpack must be available, …

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BAD BIZ BYE-LAWS: Or how not to treat customers

I had two experiences recently that have brought home to me the golden rules of how not to treat customers unless you want to lose them. I call these the ‘Bad Biz Bye-Laws’. They should never happen and especially in this economy one would think that a retailer or service business provider would want to go out of the way to keep customers happy rather than alienate them.

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How to Become a Conscious, Educated Consumer

The concept of becoming a conscious, educated consumer used to be referred to as let the buyer beware. It implied that one was supposed to just know how to do things, and if one did not, then one was the fool. Today there is a more enlightened or conscious approach to sharing knowledge and lessons so we all do not have to go through the same pain.

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How Networking Leads Can Become Business Clients

You network often. You have a stack of other people’s business cards that could fill a file cabinet. Yet, you don’t seem to be getting much business. Could it be that you have not learned how to do THE NETWORKING DANCE: 6-Steps 4-Networking 2-Success? Step One: THE ‘ATTEND A NETWORKING FUNCTION’ STEP Make contact with …

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