Category Archives: Marketing
Businesses should jump on Google+ because itâs the Wild West, so you can stake your claim, as opposed to breaking through the noise on Twitter and Facebook.
Readers, what do you think? Your comments and my ability to reply to them are part of the process of developing more ideas, a larger perspective and new theories. This are very important to me both as a writer and someone who seeks to be a thought leader. Looking forward to reading and responding to your comments. Thank you all.
Where Have All the Blog Posts Gone? One might think that based upon the infrequency of my posts lately, that I had lost interest in blogging. The opposite is the case. I love to write and I think blogging is one of the coolest inventions for someone like myself who has plenty to say, to …
Unfortunately, one of the major obstacles to going paperless is the generation of adults, considered baby boomers and older, who grew up and became educated without this technology. The height of sophistication was slide rules and pocket calculators. Now there are the Inbound Boomers to help with this transition.
I had never considered graphic design and logo design, in particular, so political until I studied their history and evolution in depth preparing for this article. I am amazed by the power that simple icons and logotype can have. They are NOT just a matter of pretty designs.
Visit the Marketing Bytes MerchantCircle listing. Online local business directories such as this one are becoming one of the hottest, most beneficial and reasonable way to attract business. In fact, your customers do half the work for you.
When done well using the science of marketing and art of branding, the result of immediate recognition is now approaching ’0′ time between recognizing, purchasing and consuming. With the continually growing addition of new technology, this process is getting even faster and the gap is lessening to the point where our wishes will be the digital genie’s immediate command. I want it; you have it; I see it; I got it. Just like that!
In the early days of websites, the picture was quite different. A site could be nothing more than a digital business card with a logo, the name of the company and the person, their phone number and e-mail. That was called a ‘web presence’ and for a time it sufficed. It was a no-brainer to copy a business card design on to a website page especially with the help of a program designed for such a conversion task.
My biggest challenge has been that I want to know EVERYTHING about this social media and I want to know it YESTERDAY. Neither of these is possible. But I have come to not only see the dots, and have started to connect them to the extent that the gaps are filling in. It is starting to make sense, a lot of sense. It is also a thing of great beauty in my eyes.
Here’s my latest entry in the Local On-line Business Directories: http://www.yext.com/apps/?utm_source=email#profile?location=117378 And if you want to know more about this, view this informational video: Sincerely, Alison Gilbert,Â Marketing Bytes Maven, Connecting B2B and B2C locally and globally Inbound Boomer,Â Mascot for Marketing Bytes, teaching baby boomers Inbound Marketing 516-665-9034 info@MarketingBytes.biz http://www.MarketingBytes.biz http://www.MarketingBytesBlog.com
Visit our latest blog post on our favorite Local On-line Business Directory, MerchantCirle and read about a A Discussion on Social Media and Traditional Advertising Pros and Cons Let us know what you think of it. And definitely let us know if you have questions or if we can help you in any way. Sincerely, …
So begins a recent blog post by colleague, Basil C. Puglici, Digital Brand Marketing Educator. It is a fascinating article about an experimental program that Google has begun, called Google +1, to ‘compete with’ or ‘emulate’ the facebook ‘LIKE’ page.
When someone quotes an excerpt from a blog that lists content that another writer wrote, what do you call it? Internet telephone? So I guess I am going to play a little Internet telephone with you.
“Every small business needs to have a website. But business owners aren’t exactly sure what should go on their website. A website needs to be an asset to your company. It needs to make money, rather than cost money.” Ken Builder
“It feels like weâre in a Golden Age of the web, led by consumer internet services and e-commerce. Just consider these stats: Facebookâover 600 million users. Twitterâ25 billion tweets last year. Tumblrâ1 billion page views a week. Zyngaâ100 million users on Cityville in just 6 weeks. Weâre witnessing a generation of consumer web companies growing at an unprecedented rate in terms of both user adoption and revenue. But hereâs a little secret thatâs gone unnoticed by most. Itâs women.” Aileen Lee
Google loves Inbound Boomer, the Marketing Bytes mascot. He showed up 9 out of 10 times on the first page when he was called.
“Be careful of this woman who parades around as the Maven in the Hat at Marketing Bytes. She’s creative, she’s fun, she’s inventive… but worst of all: she’ll make you THINK! . . . .
Outbound Marketing, the hard sell approach, was all there was before the Internet. Now there is a choice, a less costly means of attracting customers called Inbound Marketing. Yet many small businesses still struggle with which way to go.