MARKETING BYTES BLOG

Digital Age Journalism & Social Media Anthropology

Tag Archives: Charrette Corporation

A Fond Farewell to the Charrette Corporation

The Charrette corporate culture, philosophy and brand development was such that it is possible that other retail corporations fashioned their stores after Charrette. They were clean looking with simple straight lines, well designed, displaying everyday items as if they were high end designer merchandise.

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Paul Rand, NYC born and educated graphic designer

Paul Rand, born Peretz Rosenbaum in Brooklyn NY in 1914 became one of if the the greatest American graphic designer. He created the logos for some of the major corporations in the US. Before his death in 1996, he added the design of the Apple logo to his list of accomplishments. This blog post includes a video of Steve Jobs describing what it was like to work with Paul Rand.

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