Tag Archives: Charrette Corporation
Paul Rand, born Peretz Rosenbaum in Brooklyn NY in 1914 became one of if the the greatest American graphic designer. He created the logos for some of the major corporations in the US. Before his death in 1996, he added the design of the Apple logo to his list of accomplishments. This blog post includes a video of Steve Jobs describing what it was like to work with Paul Rand.